Magnification vs

Magnification vs - Magnification vs Misrepresentation On...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Magnification vs. Misrepresentation On April 15 th , 1996 talk show host Oprah Winfrey, along with her production company Harpo Production, Inc., aired one of its most controversial episodes to date. The 48 minute segment covered foods that were considered to be dangerous if consumed. The show covered “Mad Cow Disease” in the wake of a recent United Kingdom “Mad Cow “outbreak. The cattle market feared a decline in beef sales would follow this episode as consumers lost confidence in the product’s safety thus the fed cattle market suffered a $6.90 per hundredweight loss. Fed cattle futures dropped $1.50 per hundredweight consequently closing out the market for the day at only 9 a.m. Mad Cow Disease, or Bovine Spongiform Encephalopathy, commonly referred to as BSE, had recently been a critical issue in Great Britain. Great Brattain was aware of the presence of BSE in its herds and had been attempting to eliminate it completely for some time. A few infected animalswere said to have made it into the food supply. Researches later announced they believed the influx in CJD, Creutzfeldt - Jakob disease, could be attributed to consumption of BSE infected beef. CJD is a fatal disease that degenerates the human brainover time. Guests considered to be
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/13/2009 for the course BAEN 14354 taught by Professor Morgan during the Spring '09 term at Texas A&M.

Page1 / 4

Magnification vs - Magnification vs Misrepresentation On...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online