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Unformatted text preview: Myra Reed, Vice President, Production 2/1/2009 Subject: Forecast on Production ~ Advertising Budget Blue Inc. Dear Myra Reed I am glad to inform you that we had completed our time forecast on the budget on advertising based on sales projections for the next 4 quarters. This decision was based on calculations on a centering moving average model with the selected data range of 6 years. The main reason we decide to take this approach was to obtain the best possible accurate results. Our decisions were based on well-constructed hypothesis with realistic assumptions in order to avoid any biased results. The time-related model was created to avoid any past trends and projections that may no longer be applicable. The first purpose is to analyze the relationship between consumer longer be applicable....
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This note was uploaded on 04/14/2009 for the course BUSINESS Res 320 taught by Professor Diaz during the Spring '09 term at University of Phoenix.
- Spring '09