Chapter15 - Basic Data Analysis Descriptive Statistics...

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Basic Data Analysis: Descriptive Statistics Standard Deviation (Juggling)
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Ch 15 2 Data entry: creation of a computer file that holds the raw data taken from all of the questionnaires deemed suitable for analysis Data coding: identification of codes that pertain to the possible responses for each question on the questionnaire Data code book identifies all of the variable names and code numbers associated with each possible response to each question that makes up the data set Little Black Book
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Ch 15 3 Intro to SPSS http://www.prenhall.com/burnsbush/
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Ch 15 4 Types of Statistical Analyses Used in Marketing Research Data summarization: the process of describing a data matrix by computing a small number of measures that characterize the data set
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Ch 15 5 Types of Statistical Analyses Used in Marketing Research
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Ch 15 6
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Ch 15 7 Types of Statistical Analyses Used in Marketing Research Five Types of Statistical Analysis: 1. Descriptive analysis:
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This note was uploaded on 04/14/2009 for the course MKT 232 taught by Professor Staff during the Spring '08 term at Illinois State.

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Chapter15 - Basic Data Analysis Descriptive Statistics...

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