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Unformatted text preview: MKT 232 Marketing Research Dr. Melton Fall 2008 Study Guide for Exam 1 Exam 1 will cover chapters 1 – 6 of the textbook. This study guide is only intended to point out areas and topics for you to emphasize in your preparation for the exam. The exam is not limited to only the topics mentioned in this guide. Overall, you are responsible for and should be familiar with all of the material covered in class and the material assigned in the textbook. There will be about 70 multiple choice questions on the exam. You should be familiar with the following terms, topics and subtopics; know the definitions, and be able to apply the concepts. Chapter 1 - Marketing; marketing concept; marketing strategy; marketing research; uses of marketing research (Table 1.1); components of marketing information systems: internal reports system, market intelligence system, marketing decision support system, marketing research system Chapter 2 – Eleven steps of the research process; when is marketing research needed or not needed;...
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This note was uploaded on 04/14/2009 for the course MKT 232 taught by Professor Staff during the Spring '08 term at Illinois State.
- Spring '08