MKT 232 Exam 2 Study Guide F08

MKT 232 Exam 2 - MKT 232 Marketing Research Dr Melton Fall 2008 Exam 2 will cover chapters 7 13 of the textbook Study Guide for Exam 2 This study

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MKT 232 Marketing Research Dr. Melton Fall 2008 Exam 2 will cover chapters 7– 13 of the textbook. Study Guide for Exam 2 This study guide is only intended to point out areas and topics for you to emphasize in your preparation for the exam. The exam is not limited to only the topics mentioned in this guide. Overall, you are responsible for and should be familiar with all of the material covered in class and the material assigned in the textbook. Slides for all chapters are available on the u-drive (Department of Marketing – Melton – MKT 230 – Slides). In preparation for the exam, be sure to read and study the assigned textbook chapters, and review the lecture slides and your notes. There will be 60 multiple choice questions on the exam. At a minimum, you should understand the following terms and topics. Be familiar with the definitions and be able to apply the concepts. Chapter 7 – syndicated data, standardized information as a type of secondary data, uses for standardized information (review pages 178-180). Chapter 8 – depth interview, observation (disguised and undisguised), focus group; when is it
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This note was uploaded on 04/14/2009 for the course MKT 232 taught by Professor Staff during the Spring '08 term at Illinois State.

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