MKT 232 Final Exam Study Guide F08

MKT 232 Final Exam - MKT 232 Marketing Research Study Guide for Final Exam Fall 2008 Dr Melton This study guide is only intended to point out areas

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MKT 232 Marketing Research Fall 2008 Dr. Melton Study Guide for Final Exam This study guide is only intended to point out areas and topics for you to emphasize in your preparation for the exam. The exam is not limited to only the topics mentioned in this guide. Overall, you are responsible for and should be familiar with all of the material covered in class and the material assigned in the textbook. The exam will consist of multiple choice questions, covering chapters 1 – 6, and 9 – 20. Slides for all chapters are available on the u-drive (Department of Marketing – Melton – MKT 230 – Slides). In preparation for the exam, be sure to review the assigned textbook chapters, the lecture slides and your notes. At a minimum, you should understand the following terms and topics. Be familiar with the definitions and be able to apply the concepts. Chapter 1 – Marketing strategy, definition and purpose of marketing research; components of marketing information systems, table 1.1 Chapter 2 – Market research process, figure 2.1; how to establish need for marketing research (p. 25- 28); research objectives, data analysis activities, data analysis software Chapter 3 – Classification of firms in the market research industry; research suppliers: internal,
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This note was uploaded on 04/14/2009 for the course MKT 232 taught by Professor Staff during the Spring '08 term at Illinois State.

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MKT 232 Final Exam - MKT 232 Marketing Research Study Guide for Final Exam Fall 2008 Dr Melton This study guide is only intended to point out areas

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