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Unformatted text preview: Chap 9 quiz a All of the following are advantages of using survey methods EXCEPT: small sample size What is technology referred to, such as caller ID, answering machines, call waiting, etc., that makes it more difficult to reach prospective survey participants? gatekeepers The capability to adapt to respondent differences, for example an elderly respondent, is an advantage of which kind of survey? person-administered Which kind of survey is error-free and offers the ability to utilize pictures and graphics? computer-administered Person-administered surveys use all of the following interview techniques EXCEPT: mail interview Given their high cost, what is the justification for using in-home interviews? The researcher believes that personal contact is essential to the success of the interview, and the in-home environment is conducive to the questioning process. All of the following are advantages of telephone interviews EXCEPT: the telephone is an excellent choice for conducting an interview with many open-ended questions...
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- Spring '08
- Marketing, researcher, open-ended questions, prospective survey participants, following interview techniques