Chap 9 quiz b - Asking a working parent how important the...

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Asking a working parent how important the location was in the selection of their child's preschool, and inquiring as to how many preschools were considered before deciding, best illustrates which of the following advantages to using surveys? ability to tap the "unseen" "Slicing" or compiling data by demographic groups and comparing them for market segmentation implications best illustrates which of the following advantages to using surveys? sensitivity to subgroup differences All of the following are major modes of collecting survey information from respondents EXCEPT: Have a researcher conduct an experiment. All of the following are advantages of person-to-person interviewing EXCEPT: speed All of the following are advantages of computer-administered surveys EXCEPT: low set-up costs Which of the following is characteristic of the mall-intercept interview? sometimes take place in special interview rooms located in the interview company's mall offices Traditional telephone interviewing has largely faded away in favor of ________. central location telephone interviewing
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Chap 9 quiz b - Asking a working parent how important the...

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