Chap 10 quiz b - What kind of response format question is:...

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What kind of response format question is: Did you have any other thoughts or reactions to the advertisement? probed open-ended question What kind of response format question is: On a scale of 1 to 7, how would you rate the Sony DVD player on ease of operation? unlabeled scaled-response question What kind of question format has only two response options? a dichotomous closed-ended question All of the following are considerations in choosing a question-response format EXCEPT: All of the above are considerations in choosing a question-response format. _____ are the specific features or characteristics of an object that can be used to distinguish it from another object. Properties All of the following are scale characteristics EXCEPT: tangibility All of the following are scale levels of measurement EXCEPT: sequential Which of the following best describes responses in a Likert format? use of indications of degree of agreement or disagreement on a symmetric agree-disagree scale for each of a series of statements
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This note was uploaded on 04/14/2009 for the course MKT 232 taught by Professor Staff during the Spring '08 term at Illinois State.

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Chap 10 quiz b - What kind of response format question is:...

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