Chap 11 quiz a - A questionnaire serves all the following...

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A questionnaire serves all the following functions EXCEPT: A questionnaire is the tool that the client uses to control the research project. All of the following are basic functions of a computer-assisted questionnaire design program EXCEPT: determining response validity All of the following are basic rules for questionnaire coding EXCEPT: Opened-ended questions should have code numbers associated with every possible response. All of the following are guidelines for good question wording EXCEPT: A question should never ask sensitive information. All of the following are guidelines for the kinds of questions a questionnaire should avoid EXCEPT: Do not use tough questions. All of the following represent incentives for participating in a survey EXCEPT: All of the above are forms of incentives. Coding questions is the use of numbers associated with the question responses to facilitate data entry during data collection and data analysis after the survey has been conducted. True
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This note was uploaded on 04/14/2009 for the course MKT 232 taught by Professor Staff during the Spring '08 term at Illinois State.

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Chap 11 quiz a - A questionnaire serves all the following...

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