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Unformatted text preview: What do you call the systematic process in which the researcher contemplates various question formats, words the various questions very carefully, and organizes the questionnaire's layout? questionnaire design Correct What is it called when the question's wording or format influences the respondent's answer? question bias What is the first questionnaire design step? question development _____ amounts to scrutinizing the wording of a question to ensure that question bias is minimized and that the question is worded such that respondents understand it and can respond to it with relative ease. Question evaluation Which guideline for preventing biased questions does this question violate: As a Cadillac owner, you are satisfied with your car, aren't you? The question should not lead the respondent to a particular answer. Which guideline for preventing biased questions does this question violate: What would you pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are...
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This note was uploaded on 04/14/2009 for the course MKT 232 taught by Professor Staff during the Spring '08 term at Illinois State.
- Spring '08