Chap 12 quiz b - I n sampling, what do you call the basic...

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Unformatted text preview: I n sampling, what do you call the basic level of investigation? the sample unit _____ is used in telephone surveys to overcome the problems of unlisted and new telephone numbers. Random digit dialing How is the skip interval calculated? Skip interval = population list size/sample size What is the sampling method that divides the population into groups, any one of which can be considered a representative sample? cluster sampling Stratified sampling is used when the researcher is working with a(n)________. skewed population All of the following are nonprobability sampling methods EXCEPT: systematic sampling Mall intercept samples are an example of ________. convenience sampling A focus group concerning textbook selection was comprised of 10 professors at area colleges. All ten made decisions regarding textbooks for their departments. The researchers felt these participants represented the population adequately for the purposes of the focus group....
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This note was uploaded on 04/14/2009 for the course MKT 232 taught by Professor Staff during the Spring '08 term at Illinois State.

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Chap 12 quiz b - I n sampling, what do you call the basic...

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