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Unformatted text preview: Marketing managers typically confuse sample size with sample ________. representativeness The question "How large a sample should we have to be representative?" reflects: a false belief that sample size determines a sample's representativeness. The only perfectly accurate sample is a ________. census _____ error pertains to all sources of error other than the sample selection method and sample size. Nonsampling _____ refers to how similar or dissimilar responses are to a given question. Variability A range whose endpoints define a certain percentage of the responses to a question is a ________. confidence interval All of the following are characteristics of arbitrary sample size approaches EXCEPT: assumes sample size is not related to population size All of the following are characteristics of the conventional or "cookie cutter" approach to sample size specification EXCEPT: considers the circumstances surrounding the study at hand All of the following statements apply to the use of the cost basis of sample size specification...
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This note was uploaded on 04/14/2009 for the course MKT 232 taught by Professor Staff during the Spring '08 term at Illinois State.
- Spring '08