Week 1 BB - MANAGEMENT 350 International Business &...

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MANAGEMENT 350 International Business Week 1 Laura Min Jackson, MSOD
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We experience international transactions daily Imports and exports reach even remote areas Technology and e-biz promote trade Consumers and companies pull markets closer Globalization Involves Us All
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Trend toward greater economic, cultural, political, and  technological  interdependence  among national  institutions and economies Globalization of  Markets Convergence in buyer  preferences in markets  around the world  Globalization of  Production Dispersal of production  activities worldwide to  minimize costs or  maximize quality  Globalization
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Globalization Globalization of Markets of Markets Globalization Globalization of Production of Production Reduces marketing costs New market opportunities Levels income stream Access low-cost labor Access technical expertise Access production inputs Benefits of Globalization
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Global Managers’ Advice Know the customer Emphasize global awareness Develop world-class products Market effectively Improve logistics Analyze problems correctly
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This note was uploaded on 04/14/2009 for the course MGMT MGMT 350 taught by Professor Ljackson during the Spring '09 term at CSU Fullerton.

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Week 1 BB - MANAGEMENT 350 International Business &...

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