Week 6 BB - MANAGEMENT 350 International Business &...

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MANAGEMENT 350 International Business Week 6 Laura Min Jackson, MSOD
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Tonight’s Class Chapter 2 : Cross-Cultural Business Other Cool Stuff
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What Is Culture? (def.) Set of values, beliefs, rules, and institutions held by a specific group of people Cultural Literacy Cultural Literacy Detailed knowledge of a  culture that enables a  person to function  effectively within it Ethnocentricity Ethnocentricity Belief that one’s own  ethnic group or culture is  superior to that of others X X
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Importance of Cultural Capability Poor cultural sensitivity costs money, opportunities, jobs U.S. firms lose US$2 billion+ year Up to 40% of expat managers leave assignments early Usually due to poor performance or failure to adjust to local environments An additional 20% of remaining expat managers considered marginally effective
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Cultural Capabilities Having/developing working knowledge of the cultural variables affecting management decisions Cultural Sensitivity/Cultural Empathy An awareness and honest caring about another’s individual culture Cultural Intelligence An individual’s capacity to function and manage effectively in culturally diverse settings A specific form of intelligence focused on capabilities to grasp, reason, and behave in culturally diverse situations Involves both mental and behavioral aspects Mental: Thinking, planning, judging, interpreting, motivating Behavioral: Overt actions
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National Culture Museums and monuments are built to preserve the legacies of important events and people Nations and Culture
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This note was uploaded on 04/14/2009 for the course MGMT MGMT 350 taught by Professor Ljackson during the Spring '09 term at CSU Fullerton.

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Week 6 BB - MANAGEMENT 350 International Business &...

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