Week 12 BB - MGMT 350 International Business Management...

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MGMT 350 International Business Laura Min Jackson, MSOD
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Tonight’s Class Chapter 11 International Strategy & Organization Chapter 13 Selecting, Managing Entry Modes Other Cool Stuff
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Chapter 11 Chapter 11 International Strategy International Strategy and Organization and Organization
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Basic Org Systems Theory Inputs Inputs Outputs Outputs Transformation Transformation Feedback Raw Materials etc. What System Produced. Performance Labor Technology Know-How”
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Planning and Strategy Identifying and selecting objectives and deciding how to achieve those objectives Planned actions that managers take to help a company meet its objectives
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Strategy Strategy is about dealing with the future Controllable or Destined Reactive or Proactive The “roadmap” for business What we make, market, sell ( Offerings ) To whom we make, market, sell ( Customers ) Where we make, market, sell ( Regionalization/Globalization ) Choices and Trade-offs
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Company activities Business objectives Stakeholders Stockholders Customers Residents Environment and much more… Identify Mission and Goals
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Company’s special abilit(ies) that competitors find extremely difficult or impossible to equal Coordination of multiple skills Lengthy period to develop Difficult to teach Identify Core Competencies
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Each activity is a source of either strength or weakness Insights gained are fed into the strategy formulation process Value-Chain Analysis Divide company activities into primary Divide company activities into primary and support activities and identify and support activities and identify those that create value for customers those that create value for customers
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Business Environment National differences are inherent in analyzing a company’s unique abilities Cultural differences Political processes Legal matters Economic systems Labor issues Consumer forces and much more…
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Small Firm Strategy Be sure company is ready to go international Thoroughly understand your product Examine your company’s internal activities Ask important questions of strategy Finally, create the strategic plan
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Multinational Strategy Adapting products and their marketing strategies in each national market to suit local preferences Difficult to exploit economies of scale + Respond quickly to buyer preferences
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Multinational Strategy Local markets linked together within a region Greater local responsiveness and specialization Decision-making led by local leadership Investment locations, product mix, competitive positioning “Quasi-independent” organizations Catalyzed by… Unique consumer preferences Domestic subsidies offset customization costs New production technologies enable product variations
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Multinational Strategy Downsides More vulnerable to alignment risks
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Week 12 BB - MGMT 350 International Business Management...

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