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Crowdsourcing - Josh Roberts - RUNNING HEAD Crowdsourcing 1...

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RUNNING HEAD: Crowdsourcing 1 Crowdsourcing By: Joshua Roberts CIS 524: Computer Interaction and Design Professor Moses Cowan December 8, 2014
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RUNNING HEAD: Crowdsourcing 2 Crowdsourcing In the first half of this paper, I will examine the invention and growth of crowdsourcing in the field of interface design and how the availability of crowdsourcing services is now making human computation easily available to the research community. There is currently significant interest in the exploring the use of crowdsourcing services to support existing research activities in information and data processing technologies; and how it might be used to open up new research directions, which might be technically innovative or previously have been impractical using other means.. Second, I will describe the impact that crowdsourcing has had on the field of interface design. Third, I will discuss at least 3 benefits of incorporating crowdsourcing in a design project. Finally, I will discuss at least 3 challenges of incorporating crowdsourcing in a design project. The invention of and growth of crowdsourcing in the field of interface design has grown exponential. (Alsever, 2007) states that the basic idea of crowdsourcing is to “tap into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider”. This means that companies would utilize the benefits of outside sources to help accomplish a certain goal or criteria that the company can capitalize on. Unlike outsourcing, crowdsourcing utilizes the resources that can be found in the United States. Small businesses with tighter budgets utilize crowdsourcing to obtain ideas for their user interface at a fraction of the cost. For example, a start-up company called ‘Health Junky’ wants a logo for their company but they do not want to pay a professional $1,000 for their ideas. Instead, they utilize the crowd source to obtain a plethora of ideas on their new logo. They pay the winner of the logo design $100 and save 90%
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RUNNING HEAD: Crowdsourcing 3 by using a crowd source. Therefore, the invention and growth of crowdsourcing in the field of interface design can be linked to the age of the internet. Crowdsourcing is the act of taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form of an open call. People perform crowd sourced work for various reasons: payment, altruism, enjoyment, reputation, socialization, etc. Crowdsourcing is becoming increasingly popular and has been studied as a usability engineering method with crowd sourced usability testing, one can tap into a wide diversity of users to test an online website or application. While crowdsourcing boasts various strengths vs. prior practices, various problems currently limit the potential of existing platforms like mTurk. Worker anonymity, coupled with lack of sufficient accountability and task-
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