This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Justin Joseph Professor O’Malley Fact Sheet Marketing Jet Blue’s marketing strategy is epitomized through their marketing slogan, “bring humanity back to air travel.” There are several ways of Jet Blue markets it’s company to compete with other companies. One of the primary ways Jet Blue markets itself is through the use of high-class in-flight entertainment. In-Flight Entertainment Jet Blue offers 36 channels of Direct Television. Some of the channels include A&E, Animal Planet, ESPN, and VH1. They are the only air service provider to offer 24-hour channels of live satellite television free at ever seat. Also, they are the first and only airline to broadcast the Olympic Games live at every seat. Jet Blue Accommodations Although television is one of the main factors in accommodating and pleasing customers, Jet Blue relies on other factors to help its’ sales. One of the many marketing strategies that make Jet Blue unique and reliable is that they are the only airline to offer “ticketless”...
View Full Document
This note was uploaded on 04/29/2008 for the course PSY 3042 taught by Professor Engle-friedman during the Fall '05 term at CUNY Baruch.
- Fall '05