ch19 - CHAPTER 19 TOURISM MARKETING TEST QUESTIONS Multiple Choice Questions 1 Market segmentation is a process of a assembling various market segments

ch19 - CHAPTER 19 TOURISM MARKETING TEST QUESTIONS Multiple...

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  • HTT 202
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CHAPTER 19TOURISM MARKETINGTEST QUESTIONSMultiple Choice Questions1.Market segmentation is a process of:a.assembling various market segments into a complete market.b.using segmentation variable in the marketplace.c.thinking like the customer.d. identifying groups of customers with similar characteristics.e.deciding on a specific market and staying with it.2.How successful are the joint promotional efforts of private industry and government?3.In considering a “package plan” offered by a hotel, the manager should:4.What should be kept in mind when creating publicity policy?
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