Walt Disney Case Study - Walt Disney Case Study...

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Walt Disney Case Study Walt-Disney’s corporate strategy is to create high family focused content. They focus on innovating technology to make their entertainment experience more memorable than others. And lastly, Disney wants to expand more internationally. The strength of Disney’s family brand industry is not just aimed at animation based products but also to incorporate other things like media network, theme parks and resorts, studio entertainment, consumer products, and interactive media. This allows Disney to be more diverse. Disney is not just a children’s named brand, it’s for the whole family and all consumers. Disney purchased ESPN and has changed the way people watch their source of entertainment. You can now watch ESPN, as well as the Disney Channel on phones, computers, and tablets through the internet. Disney created and chose to expand its markets by adding Pixar in 2006 and Marvel in 2009. Not only did they expand in through motion picture internationally, but they did so by hotels and resorts, theme parks, cruise liners, television stations, music publishing, and children books. Disney strategy is to improve their core animation business with new skills and characters. By broadening their target groups through other stations like ESPN, they continue to be diverse and use that as one of their levels of strategy. This has proven to be their most successful strategy and continues to be a factor in both current and new markets.

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