InformationTechnology_Fall2006

InformationTechnology_Fall2006 - Information Technology: A...

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    Information Technology: A New Economy? MGMT 120 / Lynn 
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    Fads of the 90s Doc Martens Beanie Babies Crystal Pepsi Cupcake Dolls Digimon Digital Monsters Gigapets / Tomogatchi Nano Babies Surge Magic Eye Books Pokemon Power Rangers McDonald’s Arch Deluxe Tickle-me-Elmo Napster
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    So… Is computer technology (eCommerce,  management information systems, geographic  information systems, etc.) a fad?
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    How is eCommerce Different? Global Markets It’s nearly irrelevant where you’re located Information Dense and Interactive Buy, sell, ask questions, check shipping and billing No Travel Required Download and order products Changing and Growing The most visited site last year might be off the radar this year;  new sites emerge constantly Low Barriers to Entry Lowers market entry for merchants and search costs for buyers
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    Transaction Alternatives
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    Technology Diffusion in the United States Invention Years to Reach Adoption by  Fifty Million People Radio 38 Television 13 Personal Computer 16 Internet 5 Source: US Department of Commerce Internet Diffusion in the US
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    Popularity of Online Purchases Source: The Internet Monitor, BMRB, November 2001 (www.bmrb.co.uk )
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    Information Technology can… Deliver greater customer service Cut costs Improve workforce productivity Support revenue growth strategies Enable real time decisions and change Aid regulatory compliance Source: “The Future of IT,” CIO Insight , January 2005.
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InformationTechnology_Fall2006 - Information Technology: A...

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