Marketing.Breakeven.2006

Marketing.Breakeven.2006 - Breakeven Analysis MGMT 120 /...

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    Breakeven Analysis MGMT 120 / Lynn “Do not be anxious about anything, but in  everything, by prayer and petition, with  thanksgiving, present your requests to God.”
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    A Business Proposal An ACU social club needs  money to fund a Fall banquet.  They decide as a fund raiser to  sell pumpkins for Halloween at  United grocery stores. They’ll  sell two products: A carved pumpkin for $15 A $10 carving kit including a: pumpkin carving pattern knife candle
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    Supply and Demand Demand Quantity Price Supply $40 $0 0 4,000 What does it tell us? What might change the relationships?
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    Market Segmentation What advantage does segmenting the  market offer? Which segment do you target? Why?
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    Break-Even Analysis Breakeven = Total fixed costs       Price – Variable cost
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    Variable and Fixed Costs Fixed and variable costs What fixed costs
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This note was uploaded on 04/29/2008 for the course MGMT 120 taught by Professor Lynn during the Fall '08 term at Abilene Christian University.

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Marketing.Breakeven.2006 - Breakeven Analysis MGMT 120 /...

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