Marketing.Breakeven.2006 - Breakeven Analysis MGMT 120...

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    Breakeven Analysis MGMT 120 / Lynn “Do not be anxious about anything, but in  everything, by prayer and petition, with  thanksgiving, present your requests to God.”
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    A Business Proposal An ACU social club needs  money to fund a Fall banquet.  They decide as a fund raiser to  sell pumpkins for Halloween at  United grocery stores. They’ll  sell two products: A carved pumpkin for $15 A $10 carving kit including a: pumpkin carving pattern knife candle
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    Supply and Demand Demand Quantity Price Supply $40 $0 0 4,000 What does it tell us? What might change the relationships?
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    Market Segmentation What advantage does segmenting the  market offer? Which segment do you target? Why?
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    Break-Even Analysis Breakeven = Total fixed costs       Price – Variable cost
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    Variable and Fixed Costs Fixed and variable costs What fixed costs  will the club have?
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  • Fall '08
  • Lynn
  • Marketing, Sales, Total fixed costs, Representative International Marketer Advertising Executive Customer Service Manager Internet Marketing Specialist Inventory Control Specialist Direct Mail Specialist Lobbyist Brand Manager Distribution Manager Buyer District Sales Manager Circulation Man, Manager Copywriter Inside Salesperson Packaging Specialist Insurance Agent Product Manager Promotions Director Sales Manager Property Manager Specialty Advertising Distributor Wholesale Salesperson Public Relations Manager Telemarketing Representative Ret

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