Marketing__Car - Marketing Mgmt 120 Lynn The Marketing Mix...

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Marketing Mgmt 120 / Lynn
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The Marketing Mix Product Price Promotion Place Packaging
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Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives Value = Benefits / Cost
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Product Life Cycle
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New Product Development On average, 7 ideas out of 100 make it to commercial- ization
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Core Competence Focus Levi-Strauss Designer jeans Anheuser-Busch Water Eagle Snacks
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Assess Competition & Market
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Consumer Behavior Buyer recognizes the need to make a purchase Buyer learns about available products Buyer evaluates and compares competing products Buyer decides on specific products and makes a purchase decision Buyer evaluates product after buying
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Product Design Brand name Quality Safety Warranty Accessories
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1 9 8 7 6 5 4 3 2 10 Branding
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Product lines Detergents, toothpaste, bar soap,
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This note was uploaded on 04/29/2008 for the course MGMT 120 taught by Professor Lynn during the Fall '08 term at Abilene Christian University.

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Marketing__Car - Marketing Mgmt 120 Lynn The Marketing Mix...

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