Lecture 3 and 4 wo Cartoons Thinking Frames - Class Sessions 3 and 4 Framing Thinking Frames Seek simplicity then distrust it Alfred North Whitehead

Lecture 3 and 4 wo Cartoons Thinking Frames - Class...

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excellenceNBA6630: Managerial Decision Making1ProfessorJ.EdwardRusso,NBA6630,Fall2016Class Sessions 3 and 4Framing- Thinking Frames“Seek simplicity, then distrust it.”Alfred North Whitehead
excellenceWhat is a Frame?2ProfessorJ.EdwardRusso,NBA6630,Fall2016
excellence3Professor J. Edward Russo, NBA6630, Fall 2016
excellence4Professor J. Edward Russo, NBA6630, Fall 2016
excellence5Professor J. Edward Russo, NBA6630, Fall 2016
excellence6Professor J. Edward Russo, NBA6630, Fall 2016
excellence7Professor J. Edward Russo, NBA6630, Fall 2016
excellence8Professor J. Edward Russo, NBA6630, Fall 2016
excellenceOverviewThinking Frames (Class Meetings 3 and 4)Highlights and shadowsDecision (Constructed) Frames (Class Meeting 2)Criteria/attributes9
excellenceThinking FramesBorrowedComplete and coherentCreate highlights and shadows10ProfessorJ.EdwardRusso,NBA6630,Fall2016
excellenceHighlightsHighlights: Obvious, important elements within the frame to which attention is drawnExample: Students framed as Learners: content/topics; motivate to apply learning; evaluation of student Customers: satisfaction; evaluation of instructor (and administrators)Revenue Source: motivate and train as ambassadors to help recruit next classes; no expulsion Alumni (almost): sense of affiliation; ethic of “give back”Question: What should be the Dean’s frame?11ProfessorJ.EdwardRusso,NBA6630,Fall2016
excellenceManaging Multiple FramesEditor of children's books:Frame of readers – excitement, involvementFrame of parents - appropriate contentFrame of teachers and librarians – champions of a book?Frame of wholesale buyers (bookstores, scholastic book clubs) – sales and marketing frameFrom MBA student, Class of 2012Professor J. Edward Russo, NBA6630, Fall 201612
excellence13ProfessorJ.EdwardRusso,NBA6630,Fall2016
excellenceFraming TerrorismThe war on terrorismAlternative frames/metaphorsCrimeDisease/epidemic (spread of attitudes and behaviors)Prejudice reduction (two communities’ ideological conflict) See “What Should This Fight Be Called?”, in Psychological Science in the Public Interest, 2008, 8(3).Are mind-altering drugs a crime, disease, sin, or vice?14ProfessorJ.EdwardRusso,NBA6630,Fall2016
excellenceExercise: Functional Frame HighlightsInstructions:For one major function in an automobile company, role-play someone who has spent his/her career in that function and sees the business through that function’s frame. Identify the highlights of your assigned function’s frame. What are the key elements of focus and major concern? What are the aspects whose “work well done” constitute success or which, when they are not executed properly, can lead to failure? What aspects of the business do people in this function seem to talk about all the time when in cross-functional situations?

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