Entrepreneurship.New_Product_Development.Fall2006

Entrepreneurship.New_Product_Development.Fall2006 - New...

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    New Product Development and  Creative Thinking for Entrepreneurs Mgmt 120
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    The Need for Creative Thinking is  Everywhere A new snack food  How to keep rowdy children quiet on a school bus  How to attract more tourists to the United States  How compatible people can meet each other for dating How to reduce hospital costs  How to reduce airport congestion and delays  A name for a new laundry detergent  How to keep your car keys safe at the beach  A new market segment for a product in decline  A new administrative process 
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    Cell Phones = + Cell phones are a combination of a radio and a telephone
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    Cell Phones Half duplex Full duplex
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    Cell Phones Radio and telephone industries differ dramatically yet partnered Small, dispersed  customers who were  accustomed to  transmission  interruptions and poor  quality and who  patched systems  together Corporate customers  with exacting  expectations for quality  and reliability
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    Blue Jeans Where did those styles come from?
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    Blue Jeans $  €  £ Levi’s dominated the US jeans  industry; working clothes;  manufacturing  company Competition; designer jeans Jeans profitable in Europe;  Russian black  market currency Calvin Klein Diesel Gloria  Vanderbilt Tommy Hilfiger Yanuk
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    New Product Development  Tools Analytical : Focus groups Patent search
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Entrepreneurship.New_Product_Development.Fall2006 - New...

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