1.Summary The abstract gives us an overview of the article, how can we take advantage of all the social media, how co-operations can utilize these new communication forms to help them with their business. And the answer is obiviously with the use of big data analysis. Big data analysis is nothing more about helping us to get to our target individuals in a proper time. Then there are the definition of social media advertising and engagement. The first is about convey your message of your product promotion,the second is more about reach out and communicate with customers,actively response to them.As the number of interaction increases,the call for big data analysis is urgent.It also points out that simply providing solution to customer is not a good one,but how to tranfer these customer into following on their product and making purchase is the ultimate goal.To move from social media advertising to engagement,one business needs to develope their social media content.This is also included in the suggested strategy step one.
- Fall '14
- Media, Illinois