FNCE3000 Corporate FinanceSemester 2, Year 2015Case StudyFirstNameLastNameStudentIDTutorialTime/Day TutorDonna,Lee FonYik17619943Thursday,2.30-3.30pmDr.AntiqurHui MingWong167308727E3A1589Thursday,2.30-3.30pmDr.AntiqurLocation: Miri Sarawak
IntroductionPanasonic Manufacturing Malaysia Berhad-PMMAPanasonic Corporation is one of the most familiar brand names that engaged in widevariety of electrical and electronic merchandise in Malaysia.Panasonic products are includinghair dryer, vacuum cleaner, multifunction printer, LED bulb, battery and others. PanasonicCompany has been founded by Tan Sri Konosuke Matsushita, established in 1965 and becamepublic listed company in 19661. Panasonic business philosophy is to create “A Better Life and A Better World” andincessantly contributing to the advancement as well as the happiness of the society around theworld. Panasonic also striving to strengthen the growth of the company and the welfare ofindividual customer by improves the development on the integrated manufacturing system toproduce value-added products at the most reasonable price. Besides, Panasonic focuses tomanufacture commodities that are suited to the market in order to boost value onshareholders, employees, stakeholders, business partners and customers.In the other hands, Panasonic expects to face challenges of Government Service Tax(GST) that could alter the consumer purchasing behaviours. The company assumed that theprospects of business will remain challenges in the year of 2015.However, Panasonic willbear to convey satisfactory results in 20152. Here, the report is to investigate the financialpotencyof Panasonic Corporation through discussing the shareholder analysis, risk- returnanalysis and cost of capital of the business. Moreover, all the information in this case reportare based on the Panasonic Combined Entity.1Panasonic Corporate Profile. 2015. 2Panasonic Manufacturing Malaysia Berhad. 2015.Annual Report 2015.
Shareholder AnalysisInvestor who participates actively in trading a stock in the market and influence on theprice of the stock of the firm is the marginal investor in a company.3Marginal investor holds asignificant large amount of stock and also participates in the market to trade the stock on aregular basis. This case study is to analyses Panasonic largest shareholders to find out themarginal investor in the company. Refer the table of the top thirty Panasonic shareholders inAppendix A.Panasonic issued 60,745,780 ordinary shares.4Investors who hold 1000 or 10,000shares in Panasonic Company have no impact on the price of the stock and investor who holdssignificant amount of shares but never trades will not be the marginal investor of Panasonic.
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