Mkt 571 team assignment week 6 final draft

Mkt 571 team assignment week 6 final draft - Running head...

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Running head: CAREER CONNECTION: NEW PRODUCT LAUNCH MARKETING 1 Career Connection: New Product Launch Marketing Plan Jesse Torres, Rich Robinson, Monette Cargo, Griffin Scott, Tianda McKoy Marketing 571 May 9, 2016 Ismael Hau-Rosa
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CAREER CONNECTION: NEW PRODUCT LAUNCH MARKETING 2 Executive Summary GOMIX is the healthy choice for anyone who wants a healthy organic juice with mouth- watering flavor coupled with nutritious value. It is a combination of fresh flavors rival current cold pressed juices on the market. Two main markets GOMIX will enter on its launch are the Chinese market and the Unites States. Communication plans have been put in place to reach both markets efficiently and effectively . As consumers in the United States and China grow more focused on healthy consumption, the beverage market must respond. This is the GOMIX response. GOMIX has developed unique flavors that incorporate the tastes of both the US and Chinese markets and incorporate the health benefits of ancient Chinese herbal medicine. Current market trends are in favor of releasing this type of product in both markets, according to the beverage industry, Market Insights' Top Ten Trends list for 2016. New global products tracked with an "organic" claim have risen from 6.3 percent in the first half of 2013 to 9.5 percent in the first half of 2015, the market research firm says. A surge in "free from" launches and "flexitarian" options also has been reported.”(Industry, B) This is within GOMIXS lane with authentic, organic and holistic characteristics. GOMIX will release a strategic plan to go-to-market. The plan consists of organized channels of communication, heavy in content marketing and ingratiated marketing tactics. The market segmentation plan for GOMIX is based on both domestic and international market research and development. The paradox of the SWOT analysis will be presented strategic understanding of the landscape in both markets. Pricing, distribution and brand development will be implemented into the crux of the marketing plan and business foundation within internal and external processes. GOMIX has broken down the marketing mix of the product and promotions and prices, places. Price segments are based off current market
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CAREER CONNECTION: NEW PRODUCT LAUNCH MARKETING 3 trends in competition and the margins of creating GOMIX- the mark up is 60% of revenue, huge margins. Partnerships with likeminded manufactures from China and within the US have created this opportunity of leveraging mass amounts of purchase orders pre-revenue interest and investments, grossing a negotiation of a 60% margin increase and future projections based of a mathematical algorithms created by the GOMIX team, projects a ROI in a year and a half based on the current spending patterns, cost and cash flow within the parameters of current spending and development. Further justification, plans to market are within the following reports and full marketing plan.
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