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Unformatted text preview: magazine. I believe it is meant to target young girls, mainly because of the color schemes. Teenage girls will look at this and think to themselves; here is a cigarette that is made for me, a cigarette that is feminine and stylish. The bright pink and black backgrounds make it more attractive than other cigarette ads that are usually targeting a male audience. These cigarette companies know they have more male smokers so they probably want to reach out to the female population, so they target young girls with their flashy advertisements. Companies are able to persuade their consumers with tactics that make the product more desirable, much like this Camel advertisement. 1...
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This note was uploaded on 04/29/2008 for the course RH 101 taught by Professor Emery during the Spring '08 term at BU.
- Spring '08