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Persuasive Speeches 2.26.08

Persuasive Speeches 2.26.08 - 1 When audience is neutral on...

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February 26, 2008 I. Persuasive Speeches a. Process of producing an oral message that reorients the audience psychologically or induces them to act in a new or different way b. 3 main strategies i. Strengthen a commitment 1. Conscious raising – focusing attention on ideas that we’ve taken for granted 2. Education to action move – don’t just educate, get audience to commit to something a. State commitment out-right b. Pay attention to audience analysis 3. Increase the urgency – create a sense of it ii. Weakening commitment (for audience that doesn’t agree) 1. Prove your point to an audience that disagrees 2. Find a critical distinction a. Focus on them and give info that refutes the distinctions b. Chip away at the edges 3. Seek incremental changes a. Get audience to think about what you’re talking about 4. Conscious raising a. Make audience feel uncomfortable about choice they’re making so you can get them to do what you want iii. Conversion
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Unformatted text preview: 1. When audience is neutral on a topic, haven’t fully decided 2. Create lack of harmony; create dissonance 3. Give enough info so they stand strong on your side c. Audience analysis i. Determining targeted audience 1. Who do you really want to focus your speech on? ii. Assess motivation of audience 1. What will motivate them to do something? 2. People like pleasure, not pain d. Constraints i. Audience ii. Selective listening – don’t’ like to listen to things we don’t agree with 1. Focus on where you’re similar iii. Selective perception – what audience is willing to take in and process 1. Audience can deny what you’re talking about iv. Belittle the source 1. Multiple authors and multiple sources v. Compartmentalize what you’re saying 1. Situational ideas vi. Selective influence 1. Listeners can feel overwhelmed at the end of a speech 2. Past influences...
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