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Drew Mekky II-V[1] - V Marketing Goals and Objectives A...

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V. Marketing Goals and Objectives A. Marketing Goal A: Market I. Market-Scope Objective: Single Market Objective Definition: Northwest Airlines will choose a specific few markets out of many distinct markets that it is already associated with. Objective: Northwest will target specified markets in order to build awareness because of the products immaturity. Requirements: Northwest will carefully choose out of their many different markets which best three will be selected for entry. Expected Results: Northwest parachutes will sell more products, when they increase profit and awareness in the three specific markets by keeping cost the same. II. Market-Geography Objective: International-Market Objective Definition: Besides conducting business within the United States, Northwest will market outside these borders. Objective: Northwest will seek opportunities in over 10 different countries with parachutes, as well as all seven continents. Requirements: In order for Northwest to fulfill this market goal they will have to have commitment from their top management to sell parachutes as well as gain a large understanding for specific international markets. Expected Results: Northwest Airlines has a lot of brand recognition, it is expected that parachutes will be accepted worldwide.
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III. Market-Entry Objectives: First-In Objective Definition: Northwest parachutes are the first of its kind, being able to save lives when the plane goes astray. Objective: For Northwest to stay on top, they must be able to take risks and change the product every 5 years for re-vamping. Requirements: Understanding parachute strengths will keep this product on top of the competition. Expected Results: Costs will be reduced because of the amount of time the parachute has been in the market, and the amount of competition this product will be faced with early on.
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