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What is Strategy? - Tesla Motors1. Should BMW expect Tesla to grow into a strong directcompetitor like Audi, versus Tesla being limited to a niche orbeing just a flash in the pan? Is Tesla at a competitiveadvantage or disadvantage? How will that evolve?
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2. What do you think of Tesla's entry strategy? What barriersto entry did it have to overcome? Should Nissan learnsomething from Tesla's approach? Will other firms followTesla's footsteps?
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Term
Summer
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NoProfessor
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Tesla Motors, Electric car, Renault

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