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Jeremy Fitzpatrick_CAPSTONE_Goblin Dice.docx - Student ID...

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Student ID 784278 Fitzpatrick Business Capstone Business Plan page 1Goblin DiceAtlanta, GeorgiaJeremy M. FitzpatrickOwner
Student ID 784278 Fitzpatrick Business Capstone Business Plan page 2A.Executive Summary...............................................................................................................4A1. Company Identification.........................................................................................................4A2. Mission of the Company.......................................................................................................4A3. Business Goals......................................................................................................................4A4. Keys to Success.....................................................................................................................4B.Company Summary...............................................................................................................5B1. Industry History.....................................................................................................................5B2. Legal Form of Ownership.....................................................................................................5B3. Location and Facilities..........................................................................................................6B4. Management Structure...........................................................................................................6B5. Products and Services............................................................................................................6C.Market Analysis......................................................................................................................7C1.Target Market........................................................................................................................7C2.Industry Analysis..................................................................................................................7C3.SWOT Analysis....................................................................................................................9D. Market Strategy........................................................................................................................9D1.4Ps......................................................................................................................................11D2.Price List.............................................................................................................................11D3.Promotional Strategy..........................................................................................................12D4.Sales Forecast.....................................................................................................................12E. Implementation Strategy........................................................................................................13E1. Overall Strategy...................................................................................................................13E2. Monitoring Plan...................................................................................................................13F. Financial Statements and Projections....................................................................................15F1. Forecasted Profit and Loss Statement..................................................................................15F2. Forecasted Balance Sheet....................................................................................................15
Student ID 784278 Fitzpatrick Business Capstone Business Plan page 3G. Financial Report.....................................................................................................................16G1. Financial Projections...........................................................................................................16G2. Financial Position................................................................................................................16G3. Estimated Capital/Investment Needs..................................................................................16H.References..............................................................................................................................17
Student ID 784278 Fitzpatrick Business Capstone Business Plan page 4A. Executive SummaryA1. Company Identification:Goblin Dice, located in Riverdale, Georgia, creates unique, sharp-edged dice for tabletop androleplaying games.A2. Mission of the Company:The mission of Goblin Dice is to fill a growing interest in beautiful, highly collectable dice fortabletop and roleplaying gamers.A3. Business Goals:One of Goblin Dice’s business goals is to achieve 10,000 followers on Instagram by theend of one calendar year. By hitting this goal, Goblin Dice will be reaching at least ten thousandpotential customers. This will be achievable by community engagement, giveaways, andattractive product offerings.Another of Goblin Dice’s business goals is to achieve at least 85% customer satisfactionin the first calendar year. While the tabletop and roleplaying community is a growing one, it isstill a niche market, and word of mouth will be a valuable resource. Ensuring prompt shipping ofpurchases, as well as customer follow up and access to a generous return policy, will help inachieving this goal.A4. Keys to Success: Discussthreekeys to success for the company.Maintain an active presence within the tabletop and roleplaying game community.Explanation: The tabletop community moves quickly. To become and remain relevant, it will benecessary to maintaining an active presence on social media and stay engaged with thecommunity.Create sustainable business practices.Growth is necessary for company success. Goblin Dice will enact, from day one, businesspractices that are sustainable long-term, such that the growth process does not hinder productionand customer satisfaction.Treat customers well.The market for specialty dice is growing, but it is still a small market. As such, customer service—ensuring customers feel heard and understood, and that the money they’ve invested in theirdice was well spent—will be very important to Goblin Dice’s success.

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Role playing game, Dungeons Dragons

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