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Unformatted text preview: - Encoding/decoding putting info into a system..then translating that info EX- sign language- Gatekeeper person who decides what info goes to audience EX- book editor- Regulator not part of media..try to alter the msgs going to audience EX- political lobbyist 3 types of noise:- Semantic careless speech, not understood- Channel- interfered during publication- Environmental interference going on around us 3 types of filters:- Informational when ppl dont understand msg cause of verbal (foreign film)- Physical when ppl dont understand msg cause they are not in right state of mind (drunk)- Psychological - when ppl dont understand msg cause of way you live/perceive things (racism)- Status conferral audiences attentiveness on issue due to media- Platform agnostic one who believes non in the msg than medium itself- Binding influence bring society together by sending out info (local news station)- 500-channel universe when channels expanded so ppl can get them (mtv)- Halftone process tiny dots that make up a complete picture- Print medium when media uses print to reach audience- Chemical medium way to store media on photographic chemistry (old camera film)- Electronic medium media stored using electronical devices (dvd)- Mainstream media VS. New Media new media uses the best technology MSM is the big companies.MSM is the big companies....
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This note was uploaded on 04/29/2008 for the course COMS 105 taught by Professor Galla during the Fall '07 term at Widener.
- Fall '07