marketing calculation - 1.1 Elkins a manufacturer of ice makers realizes a cost \$250 for every unit it produces Its total fixed costs equal \$5 million

# marketing calculation - 1.1 Elkins a manufacturer of ice...

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1.1 Elkins, a manufacturer of ice makers, realizes a cost \$250 for every unit it produces, Its total fixed costs equal \$5 million. If the company manufactures 500,000 units, compute the following:a.Unit cost b.Markup price if the company desires a 10% return on salesMarkup price = unit cost(1- desired return on sale) c.ROI price if the company desires a 25% return on an investment of \$1 million 1.2 A gift shop owner purchases items to sell in her store. She purchases a chair for \$125 and sellit for \$275. Determine the following: a.Dollar markup b.Markup percentage on cost = dollar markupcost c.Markup percentage on selling priceMarkup percentage on selling price = dollar markup Selling price \$150= 0.54\$275 1.3 A consumer purchases a coffee maker from a retailer for \$90. The retailer’s markup is 30%, and the wholesaler’s markup is 10%, both based on selling price. For what price does the manufacturer sell the product to the wholesaler? Suggest retail price \$90Minus retail margin (30%): -\$27
Retailer’s cost/wholesaler’s price: \$63Minus wholesaler’s margin (20%): -\$12.6 Wholesaler’s cost \$50.4 1.4 A lawn mower manufacturer has a unit cost of \$140 and wishes to achieve a margin of 30% based on selling price. If the manufacturer sells directly to a retailer who then adds a set margin of 40% based on selling the price, determine the retail price charged to consumers. Suggest retail price \$140Minus retail margin (30%): -\$42Retailer’s cost/wholesaler’s price: \$98Minus wholesaler’s margin (40%): -\$39.2 Wholesaler’s cost \$58.8 1.5 Advanced