13 - 13 Student 1 The most common form of out-of-home media is transit advertising True False 2 Outdoor advertising is a relatively new advertising

13 - 13 Student 1 The most common form of out-of-home media...

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13Student: ___________________________________________________________________________1.The most common form of out-of-home media is transit advertising. True False2.Outdoor advertising is a relatively new advertising medium. True False3.One of the main reasons for the declining popularity of outdoor advertising is excessive ad clutter. True False4.Standardized outdoor advertising uses scientifically located structures to deliver an advertiser's message to markets around the world. True False5.The three basic forms of standardized structures are bulletins, 30-sheet poster panels, and junior panels. True False6.Large bulletin structures work best in places where traffic is heavy and visibility is good. True False7.One of the benefits offered by outdoor advertising is geographic flexibility. True False8.One of the benefits offered by outdoor advertising is control of the ad's physical appearance. True False9.Billboards with all uppercase lettering are more readable than billboards with a mixture of upper- and lower-case letters. True False10.The high costs of painted bulletins could be overcome by rotating them to different locations in the market every few days. True False11.The 30-sheet poster panel is sometimes referred to as the poster extravaganza. True False12.Outdoor advertisers can use global positioning systems to determine the exact latitude and longitude of particular billboards. True False13.The Highway Beautification Act of 1965 controls all outdoor advertising. True False14.One of the benefits of using transit advertising is long exposure. True False15.Transit ads cost more than any other medium. True False16.Inside car-end posters are usually larger than inside cards. True False
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17.In some cities, advertisers gain complete domination by buying total bus i.e. all the inside space on a fleet of buses. True False18.Immersive advertising describes the integration of advertising into the message delivery mechanism so effectively that the product is promoted while the audience is being entertained. True False19.Cinema advertising includes lobby-based videos, sampling, special events, and concession-based promotions. True False20.The mobile billboard is a cross between billboards and transit advertising. True False21.Guerrilla marketing refers to unwanted billboards along roads. True False22.Disadvantages of direct-mail advertising include its lack of selectivity, poor response rates, and negative image. True False23.The heart of any direct-mail program is the mailing list because each list identifies a market segment. True False24.Mailing lists can be tailored to reflect customer location, demographics, or psychographics. True False25.The largest category for promotional items is writing instruments. True False
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