03.12.08 - 1 Chapter 6 Sociocultural Forces What is...

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1 Chapter 6 – Sociocultural Forces What is Culture? - Culture o The sum total of beliefs, rules, techniques, institutions, and artifacts that  characterize human populations o Consists of learned patterns of behavior common to the members of a given  society We are taught to do them o The unique lifestyle of a particular group of people - Most anthropologists agree o Cultures is learned, not innate o The various aspects of cultures are interrelated Work together o Culture is shared Is a common experience across a group of people o Culture defines the boundaries of different groups This group versus this group Dealing with the local Culture? - Learning to live with other cultures Learning how to work with other cultures How to sell to other cultures How to be accepted by other cultures o Learn how to adapt: o First, realize that there are many different cultures o Then, learn the characteristics of those cultures Spend a lifetime in a country Do some fancy, rigorous training - Avoid being branded as ethnocentric o Someone who believes that their culture is the only way to do things o My culture and background is the best o They think that the new culture is wrong not just different - Influences all functional parts of organization o HR, marketing, production, etc. - Learn as many rituals as possible – baijiu in China o Baijiu – firey hot alcohol  Bad form if you don’t partake
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2 High Context and Low Context - One overall classification scheme for overall countries and how they fit into these  contexts - High Context cultures put more emphasis on the group and relationships and belonging o Indirect communication and less rule bound o Japan and Far Eastern usually highest o Protect family, keep information in nothing is shared to the outside o Communication is less direct o Individualism is not  a high priority - Low Context cultures put more emphasis on the individual and personal responsibility o Direct communication and more rigid adherence to rules o Swiss, German, US among lowest o Your   job  to succeed, be on time, communicate, accomplish things in life - Mid-Range include many South American, and other European countries (Italy, Spain,  France) o Northern Italy (Milan – same mentality like New York City, very active) o Southern Italy – things are slow, not as business like o France – Paris, more high context place Outside of Paris, low context o UK – low context Sociocultural Components - Components of Culture – No ONE ANSWER o Many aspects Aesthetics Attitudes and beliefs Religion Material culture Language Societal organization Education characteristics– Ch. 12
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This note was uploaded on 04/30/2008 for the course CBA 300 taught by Professor Horne during the Spring '08 term at CSU Long Beach.

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03.12.08 - 1 Chapter 6 Sociocultural Forces What is...

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