Ch 7 - Ch. 7 The Media 9/26/07 Media can influence beliefs,...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Ch. 7 – The Media 9/26/07 Media can influence beliefs, attitudes etc. when it comes to politics; Government-run media is undesirable National news broadcast suffer a loss of audience because of the internet Independent media: - Newsworthiness- The degree to which a news story is important enough to be included in the media - Market driven media- marketing commercials defined my demographics - Infotation - Conglomeration Opinions about media: 1. Mass media is biased, mass media determines elections 2. FACT your attitude and beliefs affect your voting OPINION mass media wants to influence your behavior and attitudes; mass media wants to influence your votes and elections Gate keepers - the media, reporters, broadcasters, etc. direct news flow; decide which events to report and which events are important Agenda Setting - capacity to bring matters to the attention of the public or conceal them Penny Press (developed 1880) - funded my advertisements, to some extent these advertisers set
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Ch 7 - Ch. 7 The Media 9/26/07 Media can influence beliefs,...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online