Assignment 1 - Waqas Idris Student id 19595 Assignment 1...

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Waqas Idris Submitted to: Zain ul Abideen Student id: 19595 Marketing Management Assignment # 1 Date: January 30, 2016 Q1, With a portfolio as diverse as Google's what are the company core brand values? Google co-founders Larry Page and Sergey Brim expressed Google’s core values “Don’t Be Evil.” Google’s core brand values include creating an internet search engine that is “universally accessible and useful” while maintaining a work environment built on ethics. Some of the core values that help Google stay close to the top are focusing on the customer and doing one thing really well. Another acumen that aids Google is understanding the versatility of the market. Google has always set an image of being a "good guys" in the business and corporate world, Innovation is a long- standing priority at Google. More over Google’s core values also includes Google encourages an environment where people can flourish and grow Google value diversity in people and ideas
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