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MRKT Notes 12.6

MRKT Notes 12.6 - (Can be risky in politics because you...

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Product Placement: Product or service in the ad, ad for the same -Several years back the first book that you actually have product placement in -Big controversy because we had gotten used to it in the movies and in television, but people thought of literature as being more sacred -Narrowcasting: get a particular message out to a particular group
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Unformatted text preview: (Can be risky in politics, because you don’t want to leave out to many people) -About 100 questions, worth 120 points -Heavier emphasis on the material since the last test, but know major concepts in the past (stuff that was in the book, things that were in the slides—really impt. Marketing concept) -Study guide SAL...
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