30 - Marketing Lecture Morris Towns August 29, 2007 What is...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Marketing Lecture Morris Towns August 29, 2007 What is marketing? 4 Ps -Product-Price-Place -Promotion -Marketing is a function, a process from start to finish (ongoing) -Creating value (know your consumers and what they value)-Communicating (let people know what you have to offer, how you are going to make their lives better)-Delivering (you have to deliver value to your consumers, not just monetary value) -Managing customer relationships (brands want customers to keep coming back, loyalty and relationship with company) *Airlines (frequent flier miles). They then have to market to you less, cheaper for them to have you as a customer -Key to marketing in the notion of exchange. In order to receive something you must be willing to give something up (for something you would rather have). -Notion of value: things can hold different value for depending on the person-The marketing business have grown dramatically over the past decade, brands are now becoming marketing driven Vital Marketing Activities:-Understand your customers! -Start with the consumer and then work backwards...
View Full Document

Page1 / 2

30 - Marketing Lecture Morris Towns August 29, 2007 What is...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online