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13 - MARKETING BUAD 307 september thirteenth two-thousand...

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MARKETING BUAD 307 september thirteenth two-thousand and seven Corporate Social Responsibility  Socially Responsible Behavior: McDonalds (gives back to people of lower class communities);  Supersize Me—slap in the face to McDonalds  Ethical Behavior: Some brands go beyond what is legally required and encourage ethical  behavior.  Legal Behavior: Cigs, alcohol  -Some people choose to buy or not buy products because of a company’s environmental policies.  (Red campaign by GAP or Starbucks FAIR TRADE coffee) Strategic Planning: -Customers -Competencies  -Competitors Strategy Issues:  -The Business  -The Mission of the Company -Organizational Culture (Stakeholders; Mac vs. PC)  Strengths (INTERNAL) We can control internal elements as a firm. Weaknesses (INTERNAL) Opportunities  How can we grow as a company? Market penetration: same prod., same market
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