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Mrkt notes 11.29

Mrkt notes 11.29 - -Acxiom one of the biggest companies...

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Functions of Public Relations -Watch movie about Song airlines -Narrow casting: send messages to small audiences around America -Voting videos targeted toward specific demographics -Need to have a strategy for each specific group, message that is tailored for each one of those groups
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Unformatted text preview: -Acxiom: one of the biggest companies you’ve never heard of-Information is coded from surveys and census data-Divides people on data base into several different groups -You need to understand consumers purchasing position, to find the right audience at the right time...
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