FEP Assignment.docx - INDIVIDUAL ASSIGNMENT ABUS009-4-1-FEP...

INDIVIDUAL ASSIGNMENT
ABUS009-4-1-FEP
STUDENT NAME: NG CHIN SHIAN
TP NO: TP066337
INTAKE CODE: UCDF2109BIT
LECTURER NAME: CYNTHIA MALA A/P PAUL DORAIRAJ

Introduction
Kevin Audette Plank was born on August 13, 1972 . He is an American philanthropist and
billionaire businessman. Plank is the founder and executive chairman of Under Armour, a
Baltimore, Maryland-based sportswear, footwear, and accessory company. His net worth was
projected to be $1.8 billion in October 2021 .
Plank had discovered that compression shorts kept him dry during practise as a 23-year-old
former captain of the University of Maryland football team. He decided to make moisture-
wicking clothing out of the same material. Planks' own savings and credit card debt provided
the initial funding for Under Armour. Plank had saved roughly $20,000 during college by
selling t-shirts at concerts. He ended up with a total credit card debt of almost $40,000 divided
across five cards. He was bankrupt by 1997 (one year after launching the company). Then, for
roughly $17,000, he made his first sale to Georgia Tech. Almost a half-dozen NFL teams
quickly followed suit. He had sold $100,000 in merchandise by the end of his second year. The
product then took off, with big teams and merchants carrying it, resulting in a multi-million-
dollar business with approximately $2 billion in sales and over 5,900 people.

Innovation
In comparison to the competitors, Under Armour takes risks and considers the future not only
for tomorrow, but also for the day after tomorrow. The company merges sportswear with
technological progress using cutting-edge technology that goes well beyond applications. The
idea is to provide the customer a powerful, enhanced sensation. He is the centre of attention,
and nothing or no one can take that away from him.
Under Armour launched UA Lighthouse, an innovation, design, and production centre on its
Baltimore site, as part of its "newness" push. Under Armour tests 3-D printers for shoes, full-
body scanners to assess people for custom-fit athletic apparel, and robotics to speed up the
assembly process there, all under the Arris Project "Made in the USA" badge. The garment and
shoe sectors, according to company leaders, still rely on 100-year-old technology that is long
overdue for development. Arris Project leggings and sports bras went on sale last week, and the
business is working on more product development.
Organising resources
Planks' own savings and credit card debt provided the initial funding for Under Armour. Plank
had saved roughly $20,000 during college by selling t-shirts at concerts. He ended up with a
total credit card debt of almost $40,000 divided across five cards.
Besides, as of people resources, a road map, which identifies process and system integration
points, as well as gaps and service level agreements, is at the heart of Under Armour's HR
system. HR can document its current and future value to the business using this blueprint for
success.