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FEP Assignment.docx - INDIVIDUAL ASSIGNMENT ABUS009-4-1-FEP...

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INDIVIDUAL ASSIGNMENTABUS009-4-1-FEPSTUDENT NAME:NG CHIN SHIANTP NO:TP066337INTAKE CODE:UCDF2109BITLECTURER NAME:CYNTHIA MALA A/P PAUL DORAIRAJ
IntroductionKevin Audette PlankwasbornonAugust 13, 1972. Heis an American philanthropist andbillionaire businessman. Plank is the founder and executive chairman of Under Armour, aBaltimore, Maryland-based sportswear, footwear, and accessory company. His net worth wasprojected to be $1.8 billion in October 2021.Plank had discovered that compression shorts kept him dry during practise as a 23-year-oldformer captain of the University of Maryland football team. He decided to make moisture-wicking clothing out of the same material. Planks' own savings and credit card debt providedthe initial funding for Under Armour. Plank had saved roughly $20,000 during college byselling t-shirts at concerts. He ended up with a total credit card debt of almost $40,000 dividedacross five cards. He was bankrupt by 1997 (one year after launching the company).Then, forroughly $17,000, he made his first sale to Georgia Tech. Almost a half-dozen NFL teamsquickly followed suit. He had sold $100,000 in merchandise by the end of his second year. Theproduct then took off, with big teams and merchants carrying it, resulting in a multi-million-dollar business with approximately $2 billion in sales and over 5,900 people.
InnovationIn comparison to the competitors, Under Armour takes risks and considers the future not onlyfor tomorrow, but also for the day after tomorrow. The company merges sportswear withtechnological progress using cutting-edge technology that goes well beyond applications. Theidea is to provide the customer a powerful, enhanced sensation. He is the centre of attention,and nothing or no one can take that away from him.Under Armour launched UA Lighthouse, an innovation, design, and production centre on itsBaltimore site, as part of its "newness" push. Under Armour tests 3-D printers for shoes, full-body scanners to assess people for custom-fit athletic apparel, and robotics to speed up theassembly process there, all under the Arris Project "Made in the USA" badge. The garment andshoe sectors, according to company leaders, still rely on 100-year-old technology that is longoverdue for development. Arris Project leggings and sports bras went on sale last week, and thebusiness is working on more product development.Organising resourcesPlanks' own savings and credit card debt provided the initial funding for Under Armour. Plankhad saved roughly $20,000 during college by selling t-shirts at concerts. He ended up with atotal credit card debt of almost $40,000 divided across five cards.Besides, as of people resources, a road map, which identifies process and system integrationpoints, as well as gaps and service level agreements, is at the heart of Under Armour's HRsystem. HR can document its current and future value to the business using this blueprint forsuccess.

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Term
Spring
Professor
N/A
Tags
Credit card, University of Maryland College Park, Kevin Audette Plank

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