Product integration - 14 Student ID # Product Placement...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
14 Student ID # Product Placement & Integration Submitted in Partial Fulfillment of the Course Requirements of BUS 220: Principles of Marketing University of Maine at Farmington Fall 2006 Due Date: Monday, 2 October 2006 Instructor: Dr. Thomas A. Maroney
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
While watching movies or television shows have you ever noticed a deliberate display of a product by a celebrity or athlete, or even picked up on it when it is not the focus of the frame? Has the sight of the object created a craving inside of you to want it? If this is true you are a victim of product placement. Advertising has been in existence since the trade and barter days of old. It is unavoidable as a person. Anywhere you go you are bound to come across someone who is trying to sell you something. In my everyday walks from my dorm room to class I run into at least one person trying to sell me a t-shirt, or asking for donations to a club. Being around this advertising day in and day out has trained us to shut it out. In response to this companies have developed new ways of inconspicuously advertising their products in other atmospheres. The ultimate goal of any one company is to be successful. In order for this to happen the business must not only offer a good product but it must be promoted in an environment that viewers will relate too and accept. Marketing a product efficiently and successfully is an effective way to ensure a profitable business venture. “Product placement is a form of advertisement, where branded goods or services are placed in a context usually
Background image of page 2
devoid of ads, such as movies, the story line of television shows, or news programs.” 1 The idea of product placement has become popular in recent years because, “the majority of us are getting tired of ads.” Product placement is easily detectable if you are trying too look for it or it has been integrated into the television show, or movie. Sometimes product integration is so subtle even if you were looking for it, it would be hard to notice. For instance something as minute as the brand of shoe an actor is wearing, or which type of computer they are using. In the show “24” Jack Bauer uses an apple computer in an episode; the computer use is part of the scene but not the main focus. A viewer may see this and not think much of it, but the presence is still there. While other times it can be very noticeable. Wayne’s World for example, plays a pun against product integration in which they make it overtly obvious that Wayne is eating Doritos’s, or drinking a Pepsi. If product placement is done correctly it adds a sense of realism to a storyline that a generic labeling can not. 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/30/2008 for the course BUS 220 taught by Professor Green during the Spring '08 term at University of Maine Orono .

Page1 / 10

Product integration - 14 Student ID # Product Placement...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online