161104_24_Cross_Culture_Management-Ritu_Tripathy

161104_24_Cross_Culture_Management-Ritu_Tripathy -...

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Page 1 of 4 Cross-cultural Management Elective for PGP IV Term Area: OB/HRM Credits: 3 Instructor: Dr. Ritu Tripathi Office Address: A-101, Faculty Block Office Phone: +91-80-26993203 e-mail: [email protected] -------------------------------------------------------------------------------------------------------------------------- Course Overview: Think global, act local, clichéd as it may sound, is, nevertheless, the dictum that most global business managers vouch for. This course is designed to offer you a scientifically grounded knowledge of cultural differences across nations. The focus of the course is to view culture as the organizing principle of work-life, and to help you appreciate how cultural identity affects diverse aspects of business such as communication, negotiation, leadership, team effectiveness, and marketing. Rationale: In order to overcome the occasional discomfort of differences in cross-cultural encounters, the natural tendency is to rely on mental shortcuts, or stereotypes. Stereotypes, however, are fraught with uncertainties and biased judgments. In contrast, recent decades have seen many significant advances in scientific research in cross-cultural differences. Cross-cultural researchers develop theories that are grounded in established scientific knowledge and that can be tested empirically, in other words, that can be tested through scientific observation and experimentation. This scientifically grounded knowledge is an asset for Global Managers when cross-cultural encounters—in real and virtual platforms—potentially make or break the deal. The setbacks suffered by Disney in France, and Chrysler and Walmart in Germany are classic examples of cross-cultural clashes. Course Objectives: This course is designed to help you: gain a comprehensive understanding of how and why cultural groups differ. develop sensitivity to cultural variations in thinking, feeling, and behaving.
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