RP #9 - Page |1 Megan Kellen SOC 200 Foundations of...

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P a g e | 1 Megan Kellen SOC 200 – Foundations of Sociology Research Paper #9 – November 29 th , 2007 The Power of American Advertising Kilbourne points out in her article how advertising influences kids by using peer pressure. Kids naturally want to fit in with their peers so once an adolescent surrenders to the power of advertisement, others are likely to follow. The internet, where the children are most vulnerable is also where advertising manipulates them. Using games and free product lures, advertisements attract children to certain websites while most adults realize that the internet is trying to control them and they in turn simply close the window. The United States believes that children are legitimate advertising targets because many children today have learned how to control their parents. Parents would rather be a friend to their child than to fight and risk gaining resentment from their children. Therefore, when a child sees something that they want from an advertisement, they use
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This note was uploaded on 04/30/2008 for the course SOC 200 taught by Professor Boyd during the Spring '08 term at Minnesota State University, Mankato.

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RP #9 - Page |1 Megan Kellen SOC 200 Foundations of...

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