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Unformatted text preview: 1 Running Head: ROUTINE IN SOCIETY McDonaldization and Routinization of Society Megan Kellen SOC 200 – Foundations of Sociology Research Paper #1 Minnesota State University Word Count: 629 2 There are four aspects that have allowed McDonald’s enormous success. Efficiency, calculability, predictability, and control through nonhuman technology are all at the core of McDonaldization. The first, efficiency, is “the optimum method for getting from one point to another” (Ferguson 2008:666). In today’s fast-paced world, McDonald’s offers the most efficient way of getting a hot meal. It seems the most convenient because of the fast service and drive- through option where you don’t even need to get out of your car. Calculability is the second element of McDonaldization. Basically, this means that you get a lot for a little. The food at McDonald’s is offered at a minimal price while huge portions as well as the option to “supersize”, are available. As part of calculability, this get a lot spend a little concept, as well as “supersize”, are available....
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This note was uploaded on 04/30/2008 for the course SOC 200 taught by Professor Boyd during the Spring '08 term at Minnesota State University, Mankato.
- Spring '08