secrets of male shopper - retro She continues by saying...

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Dr. Maisel English II Daniel Shute February 7, 2007 Summary of “Secrets of the Male Shopper” “Secrets of the Male Shopper”, written by Nanette Byrnes focuses on how male shopping is perceived by marketing companies. Byrnes writes about marketers trying to aim at the extremes of a male shopper, the metro and the
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Unformatted text preview: retro. She continues by saying that no longer do male shoppers fit into those two stereotypes, which bring upon her thesis that marketers are only beginning to understand the secrets of the male shopper. Byrnes first talks about how...
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