Lec+8-Strategic+management - Strategic Planning...

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Strategic Planning Historically strategic planning emphasized a top-down approach—senior executives and specialized planning units developed goals and plans for the entire organization Today senior executives increasingly are involving managers throughout the organization in the strategy formation process
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Strategic Planning Strategic management is the new term that has emerged for the strategic planning process Strategic Management is a process that involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies
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Strategic Management Process
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Strategic Management: Step 1 Establishment of mission, vision, and goals Mission is an organization’s basic purpose and scope of operations Strategic vision is the long-term direction and strategic intent of a company Strategic goals evolve from the mission and vision of the organization
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City of Redmond, Washington Mission: To deliver our community’s priorities in support of a Dynamic Redmond where all can live, play, work, and invest. Vision: Together we create a community of good neighbourhood. Goals: Enhance citizen engagement in city issues.
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Strategic Management: Step 2 Analysis of External Opportunities and Threats
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  • Fall '15

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